Branding is much more than just a cool logo or a well-placed advertisement..
Brand Marketing is the way that organizations highlight and bring awareness to products or services by values and voice to the right customers/clients through strategic way.
In 2020, the amplification of your brand image can be done effectively through various digital marketing activities:
User Experience (i.e. your website):Your website has to load fast and be mobile-friendly (a responsive web design),Your website is the most important marketing tool you have for business growth and brand building.
One of the most effective long-term ways to increase brand awareness and generate relevant organic traffic to your website, is search engine optimization (SEO) and content.
Savvy consumers frequently use social networks to make the decision to purchase from a brand—over 74% of them!
Your highest CTR will come from the emails you send to your list! Don’t underestimate the power of list building early on in your brand building process.
Your first step is ensuring that your website has Google Analytics installed.Analytics reporting should always support the strategic #brand building goals and KPIs for your #brandstrategy.